Roadsafe Roadshow

Keeping our future drivers safe on the road

For over 15 years, we’ve been helping teens learn to respect the road, leading the way for a safer future.

Helping young drivers lead the way

Educating our future drivers

We’re all too familiar with traffic accidents involving young people. Here at AXA, we believe in supporting our communities.

With the AXA Roadsafe Roadshow we’ve been educating Ireland’s future drivers on the dangers of driving and the importance of road safety. Running since 2006, we’ve created an award-winning experience that aims to inspire our future drivers to be safer on the road.

How does it work?

The AXA Roadsafe Roadshow mixes theatre, video and first-hand accounts from Gardaí and emergency services to highlight the dangers of driving. Family members of victims to road accidents also share their stories.

Each school year, we work with local County Councils to bring this valuable and unique experience to local communities around Ireland to help support and protect our future drivers across the country.

Roadshow numbers

Spreading the Roadsafe message nationwide.

Shows annually

18K

Students attend each school year

Locations across Ireland

The Power of Storytelling

Make it feel real
We created an environment that the students feel comfortable in and can relate to. They walk into a club atmosphere with a live DJ. The mood changes when an actor playing Sean, an inexperienced young driver, has a tragic car accident. Our actors present a scene that has happened all too often.
Experienced first responders
Emergency Services at the scene tell Sean’s story. They share their own experiences and emotions when helping the injured and families of the deceased.
Know You Can
The presentation will shock and educate our young people who will have a newfound responsibility to respect the roads.
Most importantly, they will come away knowing that they can help others by spreading the message of road safety.

Testimonials

"I really enjoyed the experience and feel that I have learned from it. It has taught me to be very cautious when I’m ready to drive."

Jack, 4th Year student in Wesley College

"The talk was very effective and it warned me about the dangers of driving. When I looked at the crowd I could immediately see the impact the stories had on everyone."

Ben, 4th Year student in Wesley College

"Such a super and worthwhile event to be involved in. A really important road safety message going out to secondary school students. Thanks to AXA Ireland for having me involved"

Conor, Twitter comment

The results

Winner, 2018 IRVA Global Leading Light of Hope Award.
Overall Award in the Education and Training section of the Prince Michael International Road Safety Award Scheme in 2002.
Feedback on the event shows that students understand our message.